Key points
- Compare offers by time, risk and freedom as well as price.
- Describe your intended future activities before negotiating restrictions.
- Define handover work and the authority needed to deliver it.
- Have transaction-specific obligations assessed by your solicitor.
Start with the life you want after completion
An owner can secure an attractive headline offer and still dislike the outcome if the deal requires prolonged involvement. Write down what leaving means to you: no operational responsibility, a limited introduction period, a paid advisory role or continued leadership with a defined end point. These are different commercial propositions.
Then describe your likely next activities. You might want to mentor founders, invest in a related company, help a family member or start something smaller. Give your solicitor concrete examples rather than saying that you want to remain free to do business. Specific plans make the negotiation more useful.
Separate the commitments before comparing them
Ask for a plain-English obligations schedule alongside the price discussion. Distinguish work you must perform, activities the buyer proposes to restrict, circumstances that could affect future payments and matters for which you may retain exposure. Request professional explanation of the documents rather than trying to infer their effect from commercial labels.
A handover arrangement, consultancy contract and deferred payment mechanism may all run for different periods. Put them on one timeline. This helps reveal whether you could finish your agreed work but remain financially exposed, or whether payment depends on outcomes that another management team will control.
Make the handover a defined piece of work
Discuss the number of days, working location, availability and expected outputs. Customer introductions are not the same as managing customer accounts indefinitely. A promise to provide reasonable assistance may sound straightforward in discussion, but you should ask your solicitor to assess precisely what the proposed wording requires.
Clarify who can instruct you, how requests will be prioritised and what happens if additional work is needed. Decide whether you are transferring knowledge or retaining decision-making authority. Unclear boundaries can frustrate both parties: the buyer believes it has bought independence, while the seller remains the default person for every difficult problem.
Examine proposed restrictions through real examples
For a proposed non-compete, ask your solicitor to explain which activities, businesses, territories and periods the wording covers. Do the same for proposed restrictions concerning customers, employees and introductions. Do not treat a familiar heading as proof that you understand the operative wording underneath it.
Use practical scenarios in the negotiation. Would a passive investment in a supplier cause concern? Could you advise a company serving a different customer group? What about existing interests you intend to retain? Ask for agreed exceptions to be documented rather than relying on a conversation that everyone remembers differently later.
This is a transaction-specific legal question. Do not accept a restriction on the assumption that it cannot be enforced, and do not abandon a future activity solely because a draft appears broad. Obtain advice on the actual documents and circumstances before making either decision.
Understand what must happen before you receive the money
Separate completion cash from fixed later payments and performance-related consideration. For each later amount, identify the proposed payment date, calculation method and information you would receive. Then ask what influence you will have over the results being measured. Economic exposure without corresponding influence deserves particular attention.
An earn-out discussion should include the resources, reporting and decision-making assumptions behind the targets. Ask your advisers to examine how changes in staffing, pricing, group charges or investment would be handled in the proposed agreement. The commercial point is to avoid agreeing a target without understanding the environment in which it must be achieved.
Ask about residual exposure, not just future income
Have your solicitor walk through proposed warranties, indemnities, claims procedures and financial limits. Ask what information is needed from you and how disclosures will be recorded. These are matters for legal assessment, not standard boxes to tick because another owner accepted something similar in a different transaction.
Keep the relevant records organised and discuss how information would remain accessible after you leave. A clean operational departure and an orderly records handover serve different purposes. Both deserve attention before completion, when the people and documents are still relatively easy to locate.
Negotiate the package before you become committed to it
Raise material post-sale expectations while offers are being compared. A slightly lower proposal may fit your objectives better if it offers a shorter handover or less uncertainty, but that judgement depends on the whole package and your circumstances. Avoid treating every concession as a price issue alone.
Your next step is to prepare a personal red-line brief and an obligations timeline for an experienced ExitPlanning.co.uk adviser and your transaction solicitor. This article provides commercial questions, not a conclusion on any clause’s legal effect. The objective is an exit whose practical commitments you understand before agreeing them.
Can I assume a broad non-compete will not stop my planned mentoring work?
No: have your solicitor assess the actual wording against the mentoring you intend to do. Describe the businesses, activities and territories involved, including existing interests you want to keep. Seek documented exceptions where needed rather than relying on informal reassurance, or assuming either that a broad draft is unenforceable or that every future activity is prohibited.
The buyer wants reasonable assistance after sale; what should I pin down?
Define the work, expected outputs, days, location and availability, and ask your solicitor what the proposed wording actually requires. Clarify who can instruct you and how additional requests will be handled. Customer introductions should not silently become indefinite account management; both sides need to know whether you are transferring knowledge or retaining operational responsibility.
Could my handover end while I still carry obligations under the sale?
Yes: handover duties, consultancy arrangements, payment conditions and residual exposure can run for different periods. Ask for a plain-English obligations schedule and put those commitments on one timeline. This reveals whether your work finishes before your financial risk does, or whether later payments depend on results controlled by the buyer rather than by you.
About this article
ExitPlanning.co.uk is operated by Exit Partners Limited and led by Tony Vaughan, who has more than 30 years' commercial experience, has worked on UK SME sell-side transactions since 2010 and has personally completed more than 150 SME business sales.
Where appropriate we draw on a wider network of experienced advisers, specialists and former business owners. This article is general commercial guidance, not legal, tax or regulated financial advice.
